For a large company as a retailer and merchant, it is a big step to carry and offer a variety of running shoes and any other designs. Puma has a rich heritage in producing performance shoes. In addition, the company maintains a strong presence in the world of sports (anyone remember Usain Bolt?).
But lately, Puma has been focusing on the road, developing new technologies and releasing five new styles on March 9. In doing so, they have completely rebuilt the classroom from the ground up.
Erin Longines, Puma’s global director of running/training, emphasizes the brand, saying, “In terms of road running, we weren’t a well-known brand.”
sometimes. This time, the technique was completely different from before. Both the research and development department of the company and the brand itself are behind it. This is a commitment that will take a long time.
According to Longin, to make an impact, they would have to ditch everything Puma has done and start R&D by using in-house designers, hiring a biomechanics expert, partnering with multiple universities and collaborating with chemists to create products. related
According to Longines, “every piece is new” as the brand launched five different models: Deviate, Deviate Elite, Velocity, Liberate and Eternity.
The new Nitrofoam pillow technology that includes all five products is the perfect way to start the school year. “The foundations of a great running shoe are good shape, so we definitely started there and spent a lot of time figuring out how to make one of the great innovations,” he says. “We spent a lot of time figuring out how to implement one of the big innovations.” The Nitro midsole is expanded with nitrogen-infused foam.
Longines claims to use “first-class raw materials” from the beginning of the process and nitrogen as the main gas to sustain the entire process. This results in a light foam that does not lose the inherent reactivity of the raw materials, despite the fact that the process has been carried out for a long time.
Puma has also focused on developing new rubber technology for its sole, which isn’t particularly flashy. According to Longines, “We got rid of all the rubber compounds we had and asked how we could work with our scientist to create what we believe is a very extraordinary rubber.” “We got rid of all the rubber compounds we had.” The end product is a Puma Grip set built to withstand use in any environment.
Puma launched with five different designs to accommodate the different preferences of runners. Puma invented the carbon fiber panel featured on the Deviate Elite. This panel acts as a lever for propulsion and efficiency and is becoming increasingly popular in the high-performance goods market.
The most successful runners have options with this shoe. The Deviate is a comparable model that focuses more on training and is also equipped with a carbon composite panel.
Puma designed the Velocity specifically for those runners who participate in regular fitness runs and prioritize comfort and durability in their shoes. The Liberate is a great option for serious riders looking for something underground.
Despite its uncluttered appearance and one-piece nitro foam casing, the Size Nine weighs just 6.1 ounces, bucking the current trend of making items with higher density. The Eternity is a “contemporary” stability shoe that uses technology designed to keep the foot stable throughout the gait cycle as a runner moves their feet.
“We strike a balance between shoes that move fast and shoes that offer everyday comfort in a neutral and stable frame,” says Longines. We have a shoe that goes fast and we have a shoe that offers everyday comfort in a neutral and sturdy frame.
Puma plans to launch new products in late 2021 and into 2022 in an effort to draw attention to its technologies. However, the brand will make sure not to alienate fans of the five designs it introduced in 2021. He argues that the goal is to balance the two competing ideas of novelty and sustainability.
“We want runners to fall in love with these products and feel confident that they can come back to Puma and get another copy of the same great shoe, but slightly improved as the models evolve,” says Puma. “We want runners to fall in love with these products and feel confident that they can return to Puma and get another copy.”
Throughout its history, Puma has placed a strong emphasis on creative endeavors designed specifically for women. As an increasing number of women participate in running – according to 2019 statistics, more women than men participate in races around the world – Puma is making a significant contribution to the development of the industry by starting the design process with the creation of women’s disciplines.
According to Longines, women’s feet are often smaller in the heel area, which can cause slippage if shoes are not made properly. Puma tested the goods from the start in women’s sizes, instead gathering data from both men and women along the way. Development. In order to adapt to women’s sizing
Puma has a rich heritage in football and sports and has recently expanded into the performance golf market. The company also returned to the basketball industry in 2018, but they stayed away from the racing industry until the time was right to step aside and truly focus on performance.
“We realized that we needed a strong commitment and a long-term strategy to manage a brand that is known around the world,” Longin adds. “The brand has been waiting for the perfect moment and we’ve seen a lot of progress over the past few years. It seemed like the right time for Puma to expand into the future in terms of performance and we’ve seen a lot of growth over the past few years.” .
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