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The train of sentimentality keeps rolling down the tracks
Windsong Global LLC and Hilco Brands have acquired a majority ownership in Earth Origins, the company that holds the trademark for Earth Shoes, which was a popular shoe brand in the 1970s
Hilco Brands is also a shareholder in Earth Origins
It was not made clear what the terms of the deal were
The most recent investment that Windsong’s existing platform has made was in Earth, a company that has been in the business of producing comfortable footwear for more than half a century
The brand acquired the Swims brand in October of 2020
In addition, it is the owner of the Daytona Apparel Group, which is a manufacturer of socks, underwear, and loungewear; Lilah B, a beauty brand; the Robeez children’s brand; and other brands in the health and wellness industry
There are also rumors that it is the stalking horse for the footwear company known as Aquatalia, which is currently held by the faltering Global Brands Group
The long-standing tradition of family ownership of Earth Origins has come to an end as a result of Windsong’s involvement in the company
When Michel Meynard immigrated to the United States from France in 1965, he immediately began selling machinery to shoe factories in the New England area
This is how the firm got its start
After another five years, he established Michel Meynard, a footwear maker with a private label that would subsequently be rebranded as Meynard Designs
The acquisition of the Earth footwear trademark and subsequent rebranding of the company as Earth Brands took place in the year 2002
Philippe, Meynard’s son, had taken over leadership of Earth Origins when his father passed away in 2013
Meynard had died in 2013
Mark Parsley, a veteran of the shoe industry who was recently raised to the position of chief executive officer of Earth, stated that the Meynard family was seeking to depart the brand and ended up going through an extensive search to find the ideal partner to continue the business and help boost future growth
Parsley was referring to the Meynard family’s decision to sell the brand
According to Parsley, “we spoke with a number of private equity investors in addition to the Windsong team,” and “their grasp of our industry was what set them apart from all of the other options
” “We knew it was a wonderful fit for us and that we’d discovered a partner who believed in the same goal for the company,” you say
“We knew it was a perfect replacement for us
” “Earth has established itself as a prominent and trusted brand in the comfort footwear category,” said William Sweedler, chairman and CEO of Windsong Global
“I believe tremendous expansion prospects exist across new classifications and categories,” said Sweedler
I am incredibly grateful that the Meynard family has decided to become a part of the Windsong portfolio, and I cannot wait to build upon their foundation
According to Parsley, preparations had already been made for a number of relaunches at Earth over the next few seasons even before the deal was finalized this week
This includes the very first version of the Earth Shoe, which is still available for purchase but will henceforth be sold as a Kalso by Earth product beginning in the spring
Anna Kalso, a yoga instructor from Denmark, came up with the idea for the shoe in the late 1950s
It became famous for having a “negative heel,” which referred to a sole that was thinner at the heel than it was at the forefoot
The shoes made their debut in the United States in 1970, just in time for the very first Earth Day, and were almost immediately adopted by the counterculture before becoming popular with the general public
Because of the overwhelming demand for the shoe, the factory was forced to shut down in 1977, and the business lay dormant for the next decade until it was acquired by Meynard
According to Parsley, the aim is to relaunch a wholesale and e-commerce collection under the name Kalso for the upmarket shoes that are created in Portugal and retail for $180 to $200
The collection will be sold under the Kalso brand name
According to what he had to say, “we think there’s definitely a potential for us
” The line of contemporary, savvily styled casual shoes that make up Earth footwear is designed with real women’s day-to-day activities in mind
To develop a collection that adds a revitalizing new spin to footwear, Earth footwear mixes modern fashion with uncompromising comfort to create a collection
This collection gives ladies the ability to look and feel their best even while they are on the move
Walk the Earth as Your World
The original concept for this comfort feature was devised by Anne Kalso in the 1950s, and it was only available on the legendary Kalso Earth Shoe
It was modeled after her work
The one-of-a-kind Powerpath Footbed may be found within all of Earth’s footwear, including the Earth Origins® and Earth Kalso® models, as well as the Earth® model
It blends a shock-absorbing heel, stabilizing arch support, and high-density cushioning at the ball of the foot to push and uplift each stride, providing the utmost in underfoot comfort while also invigorating every step
Earth Powerpath® offers the following advantages:
Propel: A high-density foam that springs back into shape when the foot is lifted off the ground
Stability provided by an arch support Having both an arch support and an anatomical footbed helps to keep the foot stable
Premium Leather Lining – This jacket is entirely lined with glove-soft leather to ensure that it allows air to circulate
Luxurious Padding: A thick layer of foam provides additional support and comfort for the foot
Absorb: A special foam cushions the blow of each step with exceptional effectiveness
